Image Guidelines for Social Media

Instagram Image Sizes

Instagram allows posts in three different formats: square, landscape, or vertical. However, regardless of the original format, all images will be automatically cropped to a square when displayed in the feed.

• Profile Photo: 320 x 320 px

• Post Image Size:

  • Square: 1080 x 1080 px 

  • Landscape: 1080 x 566 px 

  • Vertical: 1080 x 1350 px 

• Stories and Reels: 1080 x 1920 px

Facebook Image Sizes

• Facebook Cover Photo: 851 x 315px 

• Post Image Size:

  • Square: 1080 x 1080 px 

  • Landscape: 1080 x 566 px

  • Vertical: 1080 x 1359 px

  • Portrait: 630 x 1200 

• Stories And Reels: 1080 x 1920 px

X Image Sizes

• Profile Photo: 400 x 400 px 

• Header/Cover: 1500 x 500 px 

• In-Stream Image Size: The images you upload to Twitter will be previewed in a cropped size of 600 pixels by 335 pixels, and when clicked, they will be displayed in their full size.

  • Square: 1080 x 1080 px

  • Landscape: 1280 x 720 px

  • Vertical: 720 x 1280 px

LinkedIn Image Sizes

• Profile Photo: 400 x 400 px 

• LinkedIn Banner: 1584 x 396 px

LinkedIn Company Page

• Company Logo: 400 x 400 px 

• Cover Photo: 1128 x 191 px

• Article & Post Image:

  • Square: 1200 x 1200 px

  • Vertical: 720 x 900 px 

  • Landscape: 1200 x 627 px

TikTok Image Sizes

• Profile Photo: 20 x 20 px

• Square: 640x 640 px

• Vertical: 1080 x 1920 px

• Landspace: 1920 x 1080 px

• Videos: 1080 x 1920 px